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CAMPARI CALENDAR 2016 - "THE BITTERSWEET CAMPAIGN"

Campari has released the photos for its 2016 calendar, featuring actress Kate Hudson.

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The BitterSweet Campaign theme for the 2016 Campari Calendar is inspired by the iconography of an election, using the classic theme as a metaphor for the duality of two opposing sides.
With Campari's unique taste serving as the personification of duality, the 2016 Calendar asks people which aspect of the classic apéritif they identify with more: Bitter vs Sweet.
The two sides of the Bittersweet Campaign are a reflection of Campari's unmistakable bittersweet taste, which can be perceived as more bitter, or sweeter, depending on the cocktail in which it is used.

The Talent
The beautifully charismatic American actress and entrepreneur Kate Hudson is the star of the 2016 Campari Calendar.

She captured the hearts of critics and moviegoers in Almost Famous, a role that saw her win a Golden Globe and an Academy Award nomination for Best Supporting Actress. Her many films also include "How to Lose a Guy in 10 Days", "You, Me and Dupree", "Fool's Gold", "Bride Wars" and "Nine".

Her upcoming projects include Barry Levinson's "Rock the Kasbah", opposite Bill Murray, Bruce Willis and Zooey Deschanel; DreamWorks Animation's "Kung Fu Panda 3", "Deepwater Horizon" with Mark Wahlberg and Garry Marshall's all-star "Mother's Day". In 2013, Kate founded Fabletics, a line of functional, comfortable, stylish and affordable active wear designed to inspire women to empower themselves by getting active and taking care of themselves, not as a fad or a quick fix, but as a way of living that promotes health, community, determination, passion and joy. In June 2015, Kate and Fabletics introduced FL2, a line of high performance athletic wear and lifestyle essentials for men.

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The Photographer
Michelangelo Di Battista's career as an international fashion photographer began 20 years ago, upon his graduation from the prestigious School of Visual Arts in New York. Michelangelo's dedication and passion towards his craft most recently led to a major solo exhibition at the world-renowned Camera Work Gallery in Berlin, showcasing portraits of iconic women in collaboration with artist Tina Berning. His distinctive style of photography sees him capture a mysteriously alluring radiance from his subjects - a style evident in this year's Campari Calendar.

http://www.bittersweetcampaign.com/en/discoverthecalendar/
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